SPEAK|pr

Let's look at what your company is doing now.

Background to the SPEAK|pr program.

What's your definition of public relations?

Now here is ours.

Background - Let's talk about why stories are so important now in business.

Skill - What we want you to have at the end of this module.

Theory - Let me explain the concept of 'storification.'

Example 1- Scribd. "Keeping Reading Alive."

Example 2 - The Jolly Hog "Making sausages because we love them."

Practice Telling Your Story

Your mission, should you wish to accept it: Let's write some chapters.

Resources and useful links.

Evaluation - how much did I manage to share?

Background - For my part it was all Greek to me.

Skill

Theory - Let me explain the Personalization stages.

Example 1 - Defining the relationship of the avatar with the company.

Discussion 1 - Defining the relationship of the avatar with the company.

Example 2 - Getting to know your avatar aka audience.

Discussion 2 - Profiling your avatar

Example 3 - A day in the life of your avatar.

Discussion 3 - A day in the life of your avatar.

Your mission, should you wish to accept it: Let's build some avatars.

Resources and useful links.

Evaluation - how much did I manage to share about Personalization?

Background to Engaging with Content

Skill - To create engaging content.

Theory - Make it easy to engage with and people will share.

Example - Text

Example - Infographic

Example - Audio

Example - Video

Practice - Text

Practice - Audio

Practice - Video

Evaluation - how much did I manage to share?

Resources and Useful Links

Your mission, should you wish to accept it: Let's look at creating some content.

Background to Amplify

Skill - Amplification

Theory - Information cascades and the network model of influence for amplification.

Example - Captain Tom

Practice - Let's now look at how to amplify your messages to as many networks as possible

Resources & useful Links

Further reading.

Your mission, should you wish to accept it: Let's set up your amplification workflow.

Evaluation - how much did I manage to share?

Background

Skill

Theory

Example

Practice.

Your mission, should you wish to accept it: Let's plan for PRoductivity.

Evaluation - how much did I manage to share?

Resources and useful links.

Setting you on your way.