Course curriculum

This is what we are going to learn.

  • 1

    Why digital changed PR for good, for you.

    • Let's look at what your company is doing now.

    • Background to the SPEAK|pr program.

    • What's your definition of public relations?

    • Now here is ours.

  • 2

    Storify

    • Background - Let's talk about why stories are so important now in business.

    • Skill - What we want you to have at the end of this module.

    • Theory - Let me explain the concept of 'storification.'

    • Example 1- Scribd. "Keeping Reading Alive."

    • Example 2 - The Jolly Hog "Making sausages because we love them."

    • Practice Telling Your Story

    • Your mission, should you wish to accept it: Let's write some chapters.

    • Resources and useful links.

    • Evaluation - how much did I manage to share?

  • 3

    Personalize

    • Background - For my part it was all Greek to me.

    • Skill

    • Theory - Let me explain the Personalization stages.

    • Example 1 - Defining the relationship of the avatar with the company.

    • Discussion 1 - Defining the relationship of the avatar with the company.

    • Example 2 - Getting to know your avatar aka audience.

    • Discussion 2 - Profiling your avatar

    • Example 3 - A day in the life of your avatar.

    • Discussion 3 - A day in the life of your avatar.

    • Your mission, should you wish to accept it: Let's build some avatars.

    • Resources and useful links.

    • Evaluation - how much did I manage to share about Personalization?

  • 4

    Engage

    • Background to Engaging with Content

    • Skill - To create engaging content.

    • Theory - Make it easy to engage with and people will share.

    • Example - Text

    • Example - Infographic

    • Example - Audio

    • Example - Video

    • Practice - Text

    • Practice - Audio

    • Practice - Video

    • Evaluation - how much did I manage to share?

    • Resources and Useful Links

    • Your mission, should you wish to accept it: Let's look at creating some content.

  • 5

    Amplify

    • Background to Amplify

    • Skill - Amplification

    • Theory - Information cascades and the network model of influence for amplification.

    • Example - Captain Tom

    • Practice - Let's now look at how to amplify your messages to as many networks as possible

    • Resources & useful Links

    • Further reading.

    • Your mission, should you wish to accept it: Let's set up your amplification workflow.

    • Evaluation - how much did I manage to share?

  • 6

    Know

    • Background

    • Skill

    • Theory

    • Example

    • Practice.

    • Your mission, should you wish to accept it: Let's plan for PRoductivity.

    • Evaluation - how much did I manage to share?

    • Resources and useful links.

  • 7

    Summary

    • Setting you on your way.

Social proof: reviews

5 star rating

The perfect course to change your PR mindset

Jennie Paterson

I participated in this PR Masterclass led by Jim James and I have to say it is worth its weight in gold. Jim is extremely knowledgable and its wonderful that...

Read More

I participated in this PR Masterclass led by Jim James and I have to say it is worth its weight in gold. Jim is extremely knowledgable and its wonderful that he shares this knowledge through such an open forum. Its fantastic to have the opportunity to discuss the topics with other marketing/PR professionals. Right from the first class it completely changed the way I think about PR and I now have a different approach and thought process in what will connect with my audience. Excellent course and I couldn't recommend it enough. Many thanks Jim for a fantastic six weeks! Jen

Read Less
5 star rating

An incredible look into the possibilities of online marke...

Kurtis Betteridge

Going into the course, I was anticipating learning about the capabilities of social media and online marketing to boost our company's profile, however, what ...

Read More

Going into the course, I was anticipating learning about the capabilities of social media and online marketing to boost our company's profile, however, what I didn't anticipate was just how much we would learn! Jim guided us through the course amazingly, helping us with any questions we had along the way. We can't wait to implement what we have learnt over the 6 weeks to help The Progress Shed #GetNoticed!

Read Less
5 star rating

SPEAKpr Masterclas

Sarah Collins

I had a one-dimensional idea about PR but Jim's course really changed that beyond belief! There are so many ways to connect on a regular basis with your cli...

Read More

I had a one-dimensional idea about PR but Jim's course really changed that beyond belief! There are so many ways to connect on a regular basis with your clients in a meaningful way, many of which are very easy to implement and also cost effective. Jim has such extensive knowledge and the course is delivered in a great, interactive way where you can work and share ideas with other business professionals. Would highly recommend! Thanks Jim! Sarah Collins

Read Less

Pricing options

We understand that different people will need payment options which suit their own circumstances. Here are 3 options, but if none quite suit you then feel free to give us a call so that we can get you onto the course. Money shouldn't be the barrier to getting noticed.

Social proof: logos

DB Santasalo