Social media for crisis management
How to prepare for and manage a crisis situation using social media.
Where is your company at risk?
3 key audience groups, but there's more.
Spokesperson selection
Preparing the spokesperson
Which content can you prepare in which formats.
Hashtags ready to help streamline content streaming.
Where to store the digital assets so that everyone who needs them can get access.
Which owned media channels are right for a crisis.
When should information be made available
Tracking what's being said, or not, is crucial.
Templates and links for you to get prepared.