Course curriculum

  • 1

    Overview

  • 2

    What are the likely crisis scenarios?

    • Where is your company at risk?

  • 3

    Targeting the audiences.

    • 3 key audience groups, but there's more.
  • 4

    Selecting the spokesperson.

    • Spokesperson selection

    • Preparing the spokesperson
  • 5

    Getting the materials ready in advance.

    • Which content can you prepare in which formats.

    • Hashtags ready to help streamline content streaming.

    • Where to store the digital assets so that everyone who needs them can get access.
  • 6

    Channel selection for rapid responses

    • Which owned media channels are right for a crisis.
  • 7

    Timing the announcements

    • When should information be made available

  • 8

    Social Listening

    • Tracking what's being said, or not, is crucial.
  • 9

    Crisis preparation materials.

    • Templates and links for you to get prepared.